Order Letter and Sales Letter


1. Order Letter

Definition :

Otherwise known as an order letter, a letter of order is a document that confirms the details of a purchase of goods or services from one party to another. It usually includes more information about what you are ordering, like quantity, model number, or color, the payment terms, and the matter in which the products are to be shipped. When the recipient receives this letter, they will process the order and send the merchandise.

Example :

August 3, 2004

Mrs. Erlinda Ramos
MGT Marketing
Abucay, Bataan

Dear Mrs. Ramos:

Enclosed is a money order for two hundred dollar ($200) in return for which please send me by parcel post:

1 piece bathing suit, navy blue and white, size 33, No. H61 – $60.00
1 pair of white canvas tennis shoes, crepe soles, size 4, C width – $40.00
1 Tilden tennis rocket, green and white trim, green strings, wt. 13 oz., handle 4 inches – $45.00
1 grey sweater, V-neck, size 28, No. B25 – $55.00

Please send these articles within five days.

Very truly yours,


Mr. Roderick Santos


2. Sales Letter

Definition :

Sales letters are used to introduce products or services to consumers. As such, sales letters tend to use formal letter structures and are rather impersonal because they are sent to more than one person. Sales letters often ask readers to consider a “pain point” – a problem that a person needs solved, and then introduce a product that will provide the solution.It’s important to quickly move to your sales pitch in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. It’s important that these offers are clear and provide a useful service to the reader.

Example :

Letter to local business owners outlining your services

Dear Sir or Madam

Online Consignment Sales, Inc is a local company providing an eBay online auction venue for Northern Virginia businesses. We handle all aspects of selling your surplus or obsolete merchandise or equipment on eBay, the world’s largest auction site.

If you are not familiar with eBay, please review the enclosed information. The advantages of selling on eBay are many:

  • We can launch auctions within 24 hours of receiving the merchandise. You do not have to wait weeks for an auction house to schedule their next auction.
  • Millions of potential bidders from all over the country and the world will see your goods and bid on them –not just the few dozen that attend a local auction
  • The higher number of bidders will guarantee you receive top dollar for your goods.

Online Consignment Sales, Inc. will handle all aspects of selling your goods on eBay including creating and launching the auctions, receiving payment, and packaging and shipping the goods.

Please review the enclosed material. I have a ten-minute fact-filled presentation that will demonstrate the benefits of selling your merchandise on eBay. I will call you early next week for an appointment. If you have any questions or would like to speak with me sooner, please call me directly at 505-555-1111

Sincerely yours,


Annie Smith

Online Consignment Sales, Inc.


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